Preparing for Match Day: Marketing & Communications Support

Match Day season is here and the GMCF marketing and communications team is here to help make the process as smooth and successful as possible for your organization. Below is an overview of the resources, timelines, and support available to help you prepare.

Match Day Marketing Support

To help affiliates promote their Match Day campaigns effectively and consistently, GMCF provides a variety of customizable marketing materials and communications support.

Social Media Planning Support

Scheduled Facebook graphics and caption copy will be provided for key campaign moments, including:

• Facebook Event creation
• Gift of Stock post
• Gift of Grain post
• “2 Weeks Away” reminder post
• Match Day “Day Of” post
• Post-Match Day results post

Marketing Materials Provided

Organizations will also receive a complete marketing packet that may include:

• Donor form
• Donor letter
• QR code
• Instructions for creating and using QR codes
• Flyers (8.5” x 11” and quarter-sheet versions)
• Social media graphics (4)
• Email marketing copy (2 options)
• Press release template
• Postcard designs (2 options)
• Facebook event banners (2 options)
• Table tent design
• Canva instructions and guidance

Match Day Website Support

GMCF will also assist with:

• Match Day website content updates
• General website maintenance and support

Important Timeline Reminders

Two Months Prior to Match Day

Participation agreements should be distributed to participating nonprofit organizations.

One Month Prior to Match Day

Donor forms and all marketing materials should be sent to your fundholders so organizations have adequate time to promote their campaign.

Starting early helps nonprofits create stronger outreach plans, schedule social media content, and communicate with donors well before Match Day arrives.

Video & Media Support

Tyler, Director of Media Outreach, will also be reaching out to schedule a time to connect with your organization for video recording and promotional content. These videos are designed to help strengthen storytelling efforts and provide additional marketing materials for Match Day promotions.

Strong visuals and authentic stories continue to be some of the most effective ways to connect with donors and increase community engagement during Match Day campaigns.